FOR BARBERS READY TO TURN SKILL INTO OPPORTUNITY
GO BEYOND THE CHAIR
Make your work WORK for you.
BUILT FOR BARBERS WHO WANT MORE
Staygold Education is built for barbers who want to improve their work behind the chair while learning how to present it in today’s digital world.
Whether you're building confidence in your technical skills or moving into premium level services, this platform is designed to support both.
Reaching the next level today requires more than just cutting hair. It requires a shift in how you approach your craft and how your work is communicated through content.
WHERE DO YOU WANT TO IMPROVE?
BARBERING SKILLS
Build confidence behind the chair through foundational fade systems, detailing techniques, and service habits that support premium level services.
CONTENT CREATION
Learn how to shoot, edit, and post your work using tools you already have so your cuts start building a brand that brings in better clients.
COACHING
Get direct guidance on barbering, personal branding, or building an education path of your own.
COURSES CURRENTLY IN DEVELOPMENT
Our full barbering and content creation courses are currently being built.
Join the waitlist to receive early access to preview classes, free webinars, and launch pricing when new lessons become available.
LEARN THE WHY.
Each class focuses on developing specific technical skills while building the awareness needed to analyze your work and make decisions that align with your goals.
Through practice and reflection, you’ll learn how to think critically behind the chair, build confidence from within, and adapt your approach as your work evolves.
BUILD A SKILL THAT TRAVELS.
I’m Sofie, a global barber educator, brand ambassador, and co-creator of STMNT Grooming.
With over 17 years of experience, I’ve built my career by combining technical barbering with content creation to grow my client base while expanding my work beyond the chair.
What began in the barbershop has evolved into global education, brand partnerships, and digital platforms that allow me to teach across barbering, hair products, content creation, and social media. I’ve had the opportunity to teach in over 25 countries, sharing these systems with barbers at different stages of their careers around the world.
Over time, I’ve made a significant investment into developing both my craft and the visual skills needed to present it, building the technical, creative, and production foundation for barbering and modern content creation to work side by side.
Sharing my work through content has been a transformative part of my journey, helping me build both in the shop and across my personal brand online. That progression has grown from filming simple behind the scenes moments to now working across full campaign shoots and content work in multiple fields as part of the Lab Studios production team, applying skills across hair, media, gear, and creative direction.
Staygold Education was created to share the same systems I use every day, helping barbers improve their skills, build visibility, and create new opportunities in today’s digital world.
Join the waitlist to receive early access to preview classes, free webinars, and launch pricing when new lessons become available.
